Beauty and the Brand

'DESIGNERS EYES' 

Makeup is far more than just a cosmetic, when creating a look it essential to look through a designers eyes breaking a look down into different elements. It is important to focus on the fine details within a concept.

SHAPE

size - scale - form 

COLOUR

complimentary - warm - contrast - tone - cold - shade

TEXTURE

smooth - rough - matte

Within our discipline of makeup the most important shape is the SILHOUETTE!

When looking at colour it is important to be specific, this will allow you to communicate ideas to other creatives you might be working with. Learning the different colours across the spectrum is essential to achieving this.

Makeup needs to be used to compliment and enhance rather than the mask a face. Learning what tones and colours compliment each other is important when making the choice of colour palette. Different skin tones suit different colours. What suits one person might not be suitable for someone else. 

PAUL & JOE BEAUTE

Paul & Joe Beaute have a strong colour theme running throughout their products, featuring a range of pastel tones. This theme can be strongly associated with their products and I feel when developing my beauty images for the brand I need to incorporate this within in makeup and styling. 

These colours are used to create a soft, feminine feel within their products and packaging.