METALLIC

METALLIC

DESIGN IDEAS

Paul & Joe focus a lot on natural makeup. To create my metallic look I need to combine soft beauty with a hint of metallic. Initially I was unsure how I would be able to create this as I did not want to go over the top with metallic products. I have decided on a silver graphic liner. Through out this project my liner skills have grown and grown. I feel a liner would create a more subtle look that a metallic smokey eye. Using pastel pinks across the rest of the face with a berry stained lip will really tie into my brand. I will use a gold highlight on the cuspids bow to add another dynamic of metallic to the look.

 HAIR 

I will feature a messy plait look in this image. Paul & Joe and very soft and feminine and a structured plait would not fit with my brand identity. Instead I will loosely plait he hair leaving small sections to fall around the face creating a softer finish which will frame the face.  

BOLD LIP

FINAL IMAGES

RED LIP

PROCESS IMAGES

BOLD LIP

Bold contrasting orange and pink lip. Dynamic texture created by keeping one lip matte and one glossy. 

Flawless natural fair skin, contrasting against vivid red hair with a bold pop of colour on the lips.

Painting to me is a great way for me to design a look and really be able to visualise the final outcome. I want to keep the rest of the makeup very subtle so the full attention will be one the lip. For my model choice I want to find a beautiful red head that will fit the soft feminine natural feel of my brand.

GRAPHIC LINER & LASHES

FINAL IMAGES

LINER & LASHES

DESIGN IDEAS 

Graphic liner is something so timeless and has to be my favourite type of eye maker. I feel using black liner is just to obvious. Instead I have taken influence from Paul & Joe's brightest product from their line which is a hot pink lipstick. Instead of using it on just the lips I will create a stand out liner look. I will keep the pink theme running through out the look, creating a Bee stung lip with rosey pink cheeks. The hair will be kept very slick and perfected. 

SMOKEY EYE
Final Images

SMOKEY EYE

DESIGN IDEAS

This bird was something I have had in my mind since I visited the Paul & Joe counter back at the beginning of the project. The soft browns contrast beautifully against the delicate blue and green tones of the feathers. My brands look is very natural so creating a very soft smokey look is essential, it can't be too heavy or over the top. 

For the makeup I want to keep the colour palette very natural using soft browns and pinks. The look will be very warm and delicate. I will combine this with a lot of texture in the hair which will add a feminine touch to the look. To pull the look together and incorporate the theme of the humming bird I have found a beautiful floral crown to style the shoot.

Soft, smokey, feminine

NATURAL SKIN

FINAL IMAGES 

NATURAL SKIN 

PROCESS IMAGES

NATURAL SKIN
DESIGN IDEAS

For the natural look it will be essential for me to focus on just enhancing my models natural beauty with specific products that look natural and dewy. I want the skin to look clean and fresh. To achieve this I will first apply MAC's strobe cream as a base. This will add a soft sheen to the skin which will illuminate the skin when photographed. I will then apply a sheen layer of Illamasqua's skin base to even out the skin tone with out looking heavy. Using Estee Lauder double wear concealer I will then pin point any strong blemishes. I think its important that for this look the skin shows through the makeup. The viewer shouldn't be able to detect any makeup on the skin.
To add a soft flush and a pop of colour the the lips and cheeks I will softly blend Illamasqua's cream blush with my fingers into the skin in order to achieve a natural finish.
Mascara can look very intense and for a natural look I feel mascara would look too false so instead I will just curl the lashes to give a natural definition to them.

Highligher can add natural dimension and life into the skin and this will be key to creating a beautiful finish to the skin. The images below are examples of natural looks which I have used to inspire my own design.

PAUL & JOE
Paul & Joe have a star product; Moisturizing foundation primer. 

This look has been designed in order to promote this product. The moisturizing foundation primer captures a sensual glow and radiance in the skin, it is essential I portray this within my imagery.