BRAND DNA
Makeup and Hair for Fashion and Beauty
fms509
[PROJECT OVERVIEW]
THE BRAND
To begin this project I will focus on the understanding of beauty brands. In order to develop a strong understanding of the way different brands work I will research into 5 specific areas surrounding my brand 'Paul and Joe' which I have been assigned to study. The 5 ''P's''; Product, Packaging, Presentation, Promotion and Price point will allow me to grasp a strong platform of knowledge about my brand. I will also be visiting London within the duration of the project where I will visit MAC, Bobbi Brown and Paul and Joe's retail counter. This will allow me to experience the different brands and allow me to compare them.
THE BEAUTY
The next stage of the project will lead me on to creating 5 different beauty looks that demonstrate an understanding of the knowledge I have found through my brand DNA research. Through out the project we are also going to be having a variety of different workshops with various artist giving us a broad spectrum covering every area of specialty within beauty. I will then use my research to develop 5 different concepts focused on; natural skin, smokey eye or eyeliner, red lips, and a metallic look. During the project I will also produce an Illamasqua inspired design which I will be required to produce during a timed assessment. I feel these images will add strength to my portfolio and demonstrate essential skills required within the fashion industry.
